Okay. I went to the Jillchien website. A strange thing occurred to me. I felt the need to smoke a cigarette. That's not unordinary, because I'm a habitual smoker, especially when I'm trying to do something creative. But then i realized...before me, on the site, embedded was the visual message: smoke me.

Consider the elements of the design: color, typography and layout. The typeface of "Color Matters" is similar to that of Marlboro, the stop sign emulates angles also found on the cigarette packaging. The clouds look like smoke, more cumulative than cumulus. (cough cough). The 'Special Present' text block is set small as is done on cigarette packaging "warning labels" while the strange graphic on the lower left side become the printers marks. Above this graphic, is a background that looks like foil paper. The reflected light on the stop sign post - are those little cigarettes?

I'm finding it hard to break the Jillchien habit. Boy, you guys are smart. Whether the designers are playing with this branding device or it's strange matter of coicindence (is one of their clients R.J. Reynolds?) isn't clear. I would probably go with the former. As they say, it can raise your blood pressure and suppress an appetite. It just did mine.

Source
Website. Jill Chien Design