In Brookline, Massachusetts there is a restaurant called Fugakyu. A restaurant with good sushi but a strange name.
The Yale Vietnamese Student Association printed "What the Phở?" t-shirts. The phonetics even merit a side note in the dictionary of food.
"The word "phở" is sometimes used hilariously in slogans such as "What the phở?" and "phở-king" because it sounds similar to the word fuck. (Phở is actually pronounced as 'fuh' in English or 'feu' in French.) In some areas, Phở King is a name of an actual restaurant."
Which brings us full circle back to fakkyuu, as it appears in an article this week's Sunday Times (UK) entitled, 'Japanese used to swear by code of good manners. Now they just swear.'
Posted by on May 16, 2005 11:36 PM | Permalink

wow. the japanese are swearing! yoko's going to be really surprised by that. i used to ask her to teach me swear words, but she had told me japanese didn't have any. ~t
This post reminded me of a noodle bar in London that i'm sure you'll appreciate if you haven't heard of it before! :)
http://www.allinlondon.co.uk/restaurants/restaurant-2391.php